Reactive Technologies, a leading UK-based smart grid and demand-side management company, has appointed Jens Madrian as both chief financial officer (CFO) and chief commercial officer (CCO), effective from 1 June.
Madrian joins at a significant stage in Reactive Technologies' expansion as it grows its team of energy and technology specialists to support the widespread deployment of 'Tradenergy', a patented, cloud-based, intelligent energy management platform. His main responsibilities will include driving the strategic, financial and commercial development and growth of the company in the UK and overseas.
Commenting on his decision to leave RWE, one of Europe's largest utilities, and join Reactive Technologies, Madrian said: "For several years I have witnessed the gradual transformation of the energy sector in the UK and other European countries. The transition from a centralised energy generation industry, that continues to rely heavily on polluting fossil fuels, to one that will inevitably involve decarbonisation, decentralisation and digitalisation - or '3Ds' - is turning the industry on its head.
"The 'democratisation' of energy and the power shift towards energy customers that can generate and store their own electricity (prosumers) creates opportunities for innovative companies to change how to think about energy. Reactive Technologies is one such organisation that is driving serious technology-enabled disruption in the market."
Marc Borrett, CEO and co-founder of Reactive Technologies said: "I am delighted that Jens has joined us at this critical stage of our development. His background and understanding of the energy industry make him a great addition to our senior management team. Jens brings with him a wealth of strategic, financial and commercial experience from his work both in the UK and Europe."
Through the deployment of smart power technologies, such as intelligent energy management services, the National Infrastructure Commission estimates that UK consumers could save around £8 billion a year by 2030.