In this supplement, Finance Director Europe investigates companies’ needs in mobility and fleet management, and finds out what SEAT has to offer its clients.
The job of a fleet manager can be as important as any C-level executive in defining how well a company’s strategy is delivered, especially if a business has a large team of people on the road, meeting customers, suppliers or partners in the supply chain. The effectiveness of a sales team, for instance, can be determined by the vehicles they drive and the support for the fleet once it is on the road.
In the pages that follow, Finance Director Europe looks at how SEAT is working with its clients and internal team to ensure that its fleet solutions provide the reliability, cost-effectiveness and comfort that give fleet managers peace of mind.
As an individual or as a company, making the right choice of car requires careful consideration, and there are a great many parameters that must be included in the equation. For the driver, a car must be functional, comfortable, reliable and enjoyable to drive. From the perspective of a business, it must not only convey the right image of the company but also score high on cost, efficiency and sustainability.
The individual cars, however, do not solely define the effectiveness of a fleet programme. The right provider will be able to offer a comprehensive suite of aftersales services – not least for maintenance and repair – and adapt its offering to the specific needs of its clients as their businesses evolve.
When it comes to providing a range of cars, SEAT is well known for the diversity and quality of its models. The Leon, the Ibiza and newer models like the Ateca SUV are known for their functional, comfortable and sporty design. The company backs up this offering with an extensive international support network.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, it exports 81% of its vehicles and has a presence in more than 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of €143 million, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
One defining factor in SEAT’s success is the efficiency of its engines, which ensure reduced maintenance costs. Its cars are known as robust and reliable, as well as having designs that appeal to the younger and more dynamic people who often make up a sales team out in the field. The company offers attractive purchase prices, high efficiency, and robust maintenance and support services.
SEAT’s fleet offering in Turkey is a prime example of how the company supports its clients. For instance, one key client in the pharmaceutical sector relies heavily on its young and mobile sales team for the growth of its business and the strength of its brand. The SEAT team also values the diversity of its client base and the network of support it offers its customers.
It is clear that SEAT has worked hard to understand the needs of its clients. The company is leveraging its technology and design know-how, as well as its commercial awareness, to provide fleet solutions that can adapt to the needs of its clients.