Customer-Managed Security: Increasing Retention Through Choice, Trust, and Convenience06 June 2012
Online banking customers want the convenience to bank securely from anywhere at anytime, using the various devices that they've come to depend on. This flexibility increases satisfaction, retention, and profitability and has been the proven driver of customer engagement. However, consumers are hesitant to adopt and trust a bank's online security features, especially when they are cumbersome or inconsistent. Consumers want a consistent, integrated user experience that meets their banking needs, whether its from home or on the go.
The ActivIdentity User Authentication Solution for consumer and business banking enables a secure and convenient online banking experience across multiple channels.
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Customer-Managed Security: Increasing Retention Through Choice, Trust, and Convenience