Comarch Smart Finance13 June 2012
In recent years banking customers have greatly changed. Research shows that customers are becoming less loyal to their banks, increasingly choosy and better informed. Customers are focused on finding the best answer to their needs and will not settle for the first solution offered by their financial services provider.
Banking customers today expect to access their accounts and money from anywhere and at any time regardless of service channel. What they appreciate most is the speed and simplicity of operation. According to Gartner, a renowned IT research company, consumers use multiple devices and access points to access personal information (such as financial information). Therefore, household budget management offered by the bank must be channel-neutral.
The online activity of most Internet users including electronic banking customers is now focusing on social networking sites. This explosion of interest in social media spans all age groups, income levels, and ethnicities - and is compelling financial institutions to interact with the first wave of social media-savvy customers where they hang out. Banks must learn to make use of this potential: engaging in a community of customers, allowing them to share information with friends.
We are adopting new technologies to provide the best user experience with touch-friendly layouts and lightweight, fast-loading pages, optimizing the channel for both regular browsers and mobile touch devices. Users are provided with a well-designed screen interface offering fewer mouse clicks and immediate bank system response.
Comarch Smart Finance is an answer to the changing needs and habits of people who use new mobile technologies on a daily basis.
Comarch Smart Finance offers a new approach to finances. Download this free white paper to find out more.
Comarch Smart Finance