The Changing Face of Marketing

15 June 2011

Modern consumers are web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behaviour are fundamentally changing the face of marketing – and in ways that are bringing about the convergence of direct marketing and mass marketing.

For example, if you are a direct marketing professional executing targeted e-mail campaigns and mobile marketing strategies, you are likely to bump up against mass-marketing campaigns. Why? Because like you, mass marketers are investing more in online ads than ever before – at the expense of TV commercials and print ads.

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