Sitel Intelligent Web Engagement: A Social Engagement Model for Incremental Return on Customer Investment04 January 2012
From chatting to intelligent social engagement, the cyber customer is a sophisticated and informed buyer, influencer and potential advocate for your brand. The service and support challenge is to capture the customer's interest and engage the customer at the most appropriate times.
Proactive engagement is today's social method for business to enable its customers while increasing customer wallet share. Chat specifically drives results today, while setting the stage for tomorrow's emerging social networking channels.
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Sitel Intelligent Web Engagement: A Social Engagement Model for Incremental Return on Customer Investment