Alphabet International announces new head of marketing and business development


Thursday, January 23, 2014 by Alphabet International

As of 1st January, 2014, Carsten Kwirandt is the head of marketing and business development at Alphabet International. Prior to taking up his new role, Mr. Kwirandt was head of Alphabet's eMobility Fleet Business Project. As such, he successfully planned and oversaw the 2013 international roll-out of advanced Business Mobility solution AlphaElectric.

By bringing in Mr. Kwirandt's expertise, Alphabet reinforces its strategy as a provider of Business Mobility solutions that respond to future as well as current customer demands. In light of that, Alphabet's development and implementation of innovative concepts, such as AlphaElectric and Corporate CarSharing solution AlphaCity, will gain importance.

"Operating leases are our core business but nowadays leasing alone is not sufficient in meeting the mobility needs of our customers," explains the new appointee. "With our holistic Business Mobility approach, we can already offer products today that fulfil the mobility requirements of tomorrow. AlphaCity and AlphaElectric are just two of those products."

Kwirandt continues, "Increasingly, the fulfilment of specific customer demands through comprehensive fleet consulting and flexible, tailor-made product offers are decisive success factors in our industry. In this context, transparency, sustainability, cost-efficiency and user-friendliness are always our first priority."

Since his arrival at BMW Group in 2001, Carsten Kwirandt has managed several executive roles including inhouse consultant for organisational development and marketing and area manager for BMW Group used-car strategy. Following graduation with a Masters in International Cultural and Business Studies, he spent several years as a senior consultant at Accenture. In his latest role, Carsten Kwirandt replaces Dr Nancy Storp, who has taken up a new position within BMW Group.