Alphabet International, one of Europe's leading providers of Business Mobility has announced excellent results for 2013. The company achieved an annual growth rate of 8%, up from 6% in 2012. Simultaneously, Alphabet's car portfolio also expanded. After handing over its milestone 500,000th car in February 2013, the company finished the year with a new portfolio tally of almost 536,000 financed vehicles of all makes under management. Overall this meant exceeding market growth rate of 1-2%, with especially strong developments in larger EU markets such as the UK, Germany and France. So, despite some adverse economic conditions, 2013 was a very positive year.
Alphabet acknowledges the implementation of its innovative eMobility solution AlphaElectric as a contributory factor to its successful performance during 2013. AlphaElectric's holistic approach and its easy implementation has proved instantly popular with fleet decision-makers and drivers, resulting in a strong uptake of the solution since its launch. AlphaElectric has been rolled out in 8 European markets with three more to follow in 2014.
Alphabet's competence and cutting-edge approach have been recognised with a number of awards over the past 12 months including Best in Business Mobility from Finance Director Europe magazine for AlphaCity, Alphabet's Corporate CarSharing solution, and a 2nd prize for innovation for AlphaElectric at the latest Fleet Europe Awards. AlphaCity was also honoured for being one of the 100 Best Ideas in 2013 by leading Spanish business periodical Actualidad Económica.
For 2014, Alphabet is on track for further growth. This year, the company will continue to strengthen its existing markets, with the focus on expanded distribution of its Business Mobility product portfolio and the ongoing development of the vehicle remarketing segment.