The acquisition was a strategic decision, according to Norbert van den Eijnden, one of the company's two CEOs. "It gave us a much stronger position on the market and will allow us to implement our visions for outstanding business mobility today and in the future."
Thanks to its new strength, Alphabet is better able to continue developing innovative leasing and business mobility solutions to respond to its customers' needs. For instance, the company was able to expand its successful multi-make strategy due to a strong influx of other brands. The share of multi-make cars climbed from 47% in 2010, to 72% following the acquisition. This allows Alphabet to offer even greater flexibility when customers put together their ideal fleet.
Alphabet's immediate goal is to consolidate its leadership in business mobility services. Among its successful mobility innovations is the Corporate CarSharing solution AlphaCity. It has been rolled out in France, Germany and the UK, with The Netherlands next on the list.